OREO 110th Birthday
OREO celebrated it’s 110th birthday by developing limited edition Chocolate Confetti Cake cookies and packaging.
Assignment: Inspire shoppers to engage with the OREO in a playful way by inviting them to make their wish for a chance to win!
My Role: Develop and design a range of digital and print materials to drive consumers to stores and to enter the sweepstakes. To promote the campaign, banner ads, email blasts, social posts and stories were created utilizing brand assets and stock photography. A trifold pamphlet was also sent in a multi-brand sales kit, sent to 2,500 reps to support the launch and aid in the sell-in of the program.
Banner ad, static social posts and Instagram and Facebook stories.
In-store combo cards with coupons to promote the sweepstakes and drive purchase.
Promotional pamphlet for sales reps.