belVita “Dip It, Sip It”

The brand understood that many consumers were already integrating belVita into their morning routine. The purpose of the sampling tour was to reinforce this behavior by encouraging consumers to "Dip It, Sip It" and regularly pair belVita with their morning coffee. The mobile sample tour visited 40+ retailers across the country, extending the reach of this new campaign.

Assignment:
Creatively reinforce the "Dip It, Sip It" thematic throughout the event footprint with bright, bold graphics and CTAs that complement the established brand look and existing assets.

My Role: Create and design the sampling tour from render to full completion. Work included developing a large truck with full graphics, pop up sitting and sampling area and additional elements that included a pedal bike, banners and table tents.