Stonyfield Organic
“Know What’s in Their Yogurt”

Assignment: Develop shopper marketing materials that highlight and support Stonyfield's "Good on Purpose" master brand campaign. The creative needed to integrate relatable lifestyle visuals with product images and work across the brand portfolio (Baby/Kids/Core).

My Role: As lead art director, I developed a range of key visuals for each of Stonyfield's categories. After layouts were approved, we created a campaign guide and toolkit, including, banner ads and in-store materials.