Sanpellegrino Sparkling Fruit Beverage
“The Life Deliziosa” Campaign

Sanpellegrino Sparkling Fruit Beverages launched the Delightways App that offered consumers the opportunity to “rediscover the joys of wandering” in key urban markets. The app was designed to enhance the “Life Deliziosa” campaign platform.

Assignment: Drive awareness about the app and the campaign through pop-up sampling events.

My Role: Lead art director developing sampling footprint, including a custom designed truck, tent and seating space, vending machines and premium giveaways. Full campaign also included evergreen in-store displays. All elements were designed to drive consumer awareness about the Delightways App and the brand character.