S.Pellegrino “Taste Guide” National Campaign
S.Pellegrino, in partnership with Food & Wine, introduced Taste Guide. This exclusive pairing of S.Pellegrino with food from innovative, critically acclaimed chefs, was designed to bring consumers a taste of the distinctive benefits of S. Pellegrino.
Assignment:
Develop a 360 campaign, featuring a sampling tour traveling to select retailers and food and wine festivals, in-store displays and digital ads driving to the Taste Guide website.
My Role:
As lead art director on all experiential and point of sale materials, my responsibilities ranged from developing the initial creative and activation render, to working with an illustrator and vendors to develop strategic displays, truck graphics and tent and furniture materials to enhance the event.
Recap Video
In addition to art direction and management of the full Taste Guide activation I helped create the video for the campaign recap including developing the story board flow, design, animation styles and scene selections.
