Nestlé Pure Life
“Share Your Smile” Bottle Promotion
Nestlé Pure Life launched the “Share Your Smile” sweepstakes to drive awareness about the brand, promote the 8 oz. bottle and engage with parents and kids in a unique way by offering a chance to have their drawings featured on the labels, and win scholarship money and other prizes.
Assignment: Develop the 360-campaign including the key visual, microsite, promotional video, experiential activation, and in-store materials. The communication priorities were to create a strong CTA to drive engagement, hero the product and bring the brand personality to life.
My Role: As lead art director, I was responsible for designing the full campaign. Multiple touch points included website, promotional video, social posts, banner ads, custom in-store displays, FSIs, magazine ads, and experiential tour elements.
Recap Video
At the conclusion of the sweepstakes, we developed a recap video to showcase the campaign’s success and consumer results across all touch points. I worked with a copywriter and video producer to develop the storyboard, pull video clips, develop graphics and direct the overall look and feel of the video.
