Key Visual Development
Probably the best part of my job as a designer is developing an initial layout that serves as the basis for an entire campaign. This is where I love to strategically think through how the visual expression and communication priorities can best be brought to life to engage and inspire the target audience. These are some of my favorites that best showcase my design range and style.
Evergreen promotion for iced tea.
Lead visual for in-store holiday displays.
Three options created for a new iced tea.
Multiple layouts for a new liquid tea water enhancer and summer promotion for bottled tea.
Lead visual for evergreen displays.
Bottled water, limited edition beer and multibrand digestive health layouts.